You're being misled about British Beer
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The Campaign for Real Ale (CAMRA) has released a hard-hitting consumer-led report on the UK beer market and the "stark state of British brewing" and setting out how customers are being deceived.
'Beer in the UK' states that most of those 'foreign' named beers on the bars such as Cruzcampo, Madri, Stella and San Miguel are in fact being brewed in industrial-sized beer factories in the UK, and are masquerading as continental products. They come from places such as Manchester, Burton on Trent, and Magor South Wales,
It also sets out how publicans are massively constrained in which products they can sell, through restrictive ties and contracts that reduce or remove consumer choice.
One particular highlight in the report states:
"Beer consumers are routinely misled about the origins of their beers. Most big brand ‘foreign’ lagers are made in the UK, often to diluted recipes; most of the largest ‘craft’ beer brands are made by corporate producers; and many ‘local’ beers come from industrial-scale national plants, far from the locality suggested by their names."
CAMRA calls for this deception to end and that it must be made clear who owns and brews the beers on the bars.
CAMRA also calls for an investigation into the industry by the Competition and Markets Authority and challenges the abnormally high levels of beer taxation.
The full report can be seen here:
https://camra.org.uk/beer-report
