Should there be clear labelling on the fonts?
Should we be told?
How many people think Madri is Spanish? Yet it is a product brand created by a UK marketing company and is brewed in that well-known Spanish town in Yorkshire – Tadcaster.
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Madri – brewed in Tadcaster – a Yorkshire beer! |
And what about these:
brewed in Manchester by Heineken International
BECKS (German)
brewed in Magor South Wales by Budweiser, a subsidiary of AB InBev
BIRRA MORETTI (Italian)
brewed in Manchester by Heineken International
BUDWEISER (USA)
brewed in Magor South Wales by Budweiser, a subsidiary of AB InBev
CARLING BLACK LABEL now plain 'Carling' (Canadian)
brewed in Burton on Trent by Molson Coors
CARLSBERG LAGER (Danish)
brewed in Northampton by the Carlsberg Marston Brewing Group
COBRA LAGER (Indian)
brewed in Burton on Trent by Molson Coors
COORS (USA)
brewed in Tadcaster by Molson Coors
CORONA (Mexican)
brewed in Magor South Wales by AB InBev
CRUZCAMPO (Spanish, Sevilla)
brewed in Manchester by Heineken
ESTRELLA DAMM (Spanish, Barcelona)
brewed in Bedford by the Carlsberg Marston Brewing Group
FOSTERS LAGER (Australian)
brewed in Manchester by Heineken
MADRI EXCEPTIONAL (Spanish, Madrid):
brewed in Tadcaster by Molson Coors
SAN MIGUEL (Philippines)
brewed in Northampton by Budweiser, a subsidiary of AB InBev
STELLA ARTOIS (Belgium)
brewed in Magor South Wales by AB InBev
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Cruzcampo – A beer from the sunshine of Costa del Manchester |
The Government should introduce legislation to require clear labelling to ensure consumers are not misled.